28 October 2022
by Force24
Our latest guide, ‘The cobbler’s shoes: How agencies can start to focus on their own marketing’, teaches professionals how to practice what they preach to their own customers.
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21 October 2022
by Force24
Any marketing department has the resource and capability to optimise the outcomes of every single email they send. It’s simply a case of prioritisation, coupled with a handful of tried-and-tested tricks.
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16 October 2022
by Force24
Picture a scenario in which your marketing team spends countless hours drafting, building, and optimising a winning piece of comms, only for you to hit the send button and it land in the inbox at the same time as thousands of other emails
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10 October 2022
by Force24
With Apple’s Mail Privacy Protection shaking up the industry over a year ago, you’d be forgiven for thinking that professionals are more au fair with email marketing metrics than ever.
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5 October 2022
by Force24
While triggering an email is obviously a critical part of marketing automation, there’s so much more that lies beneath the surface. It’s about building sequences that truly engage, as well as meeting the of-the-moment needs and interests of today’s consumers for optimum cadence.
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3 October 2022
by Force24
Whilst industry professionals continue to dwell on the importance of selling, it’s often the case that their messaging becomes lost and diluted in all the noise – and recipients are growing tired.
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