5 May 2015by Adam Oldfield
Chapter #1: Smart people pick smart colleagues
The first chapter of our marketing automation journey is, unsurprisingly, all about people.
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Exploration and discovery
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5 May 2015by Adam Oldfield
5 May 2015by Nick Washbourne
Chapter #2: Creative without strategy is art. Creative with strategy is marketing
In a recent survey, 52% of marketers said that strategy was their biggest barrier to email marketing success.
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5 May 2015by Adam Oldfield
Chapter #3: You can have data without information, but you cannot have information without data
In this digital age of ours, it’s all too easy to forget the importance of building human relationships.
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5 May 2015by Adam Oldfield
Chapter #4: Testing leads to failure, and failure leads to understanding
More on the failure later… Years ago, it was easy to bamboozle prospective customers with complicated product descriptions. Without easy access to the internet for researching, reading reviews and comparing prices, it was simple: either they bought, or they didn’t.
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5 May 2015by Adam Oldfield
Chapter #4: You can't cross the sea merely by standing and staring at the water
The job of marketing automation and lead nurturing is to ensure that a prospect is only ever contacted at the right time. But you’ll never do any of this if you’re not considering one vital metric, which is all too often overlooked.
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5 May 2015by Adam Oldfield
Chapter #6: Focus on the journey, not just the destination
What came first, the chicken or the egg? Who cares! The more pressing question is which is more important, the sales or the marketing? Which is the core service? Which can your business not survive, or at least prosper, without? The simple answer is both are equally valuable.
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For the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.
Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.
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