What is Marketing Automation | Download Guides

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Knowledge is power, which is why we make ours transparent and accessible. Make the most informed decisions possible with our valuable intelligence.

We’re always adding to our library of helpful guides and information. Think something is missing? Get in touch and one of the team will fill the gap!

The Secret Formula to Effective Data Capture Learn the secrets of how we managed to not double, triple but quadruple our data capture results just from applying simple techniques – and how you can too!

How to Utilise Data to Drive Campaign Revenue A look at how businesses can drive more new business and retain more customers through using their most valuable asset: their data!

Ultimate Guide to Marketing Automation Refreshed and updated for 2021! Featuring 3 new chapters, it’s your free marketing automation bible. Download your copy now.

Email Marketing Playbook The Email Marketing Playbook is a comprehensive guide for marketers at all stages of their careers, to help progress and drive real results from the most loved marketing channel.

4 Steps To Save Time, Be Relevant and Win New Customers Wouldn't it be great if you could achieve more by doing less? Well, now you can! Our latest guide in a more casual art style is the perfect reference point if you're after a quick read!

Ultimate Guide to Email Deliverability The Ultimate Guide to Email Deliverability gives you a solid framework to follow, alongside tips & tricks to enhance your communications to increase deliverability.

Guide to Transitioning to Marketing Automation in 2021 A comprehensive walkthrough on how to enable your marketing department to harness the power of marketing automation for 2021.

Crisis Marketing We've written a comprehensive guide on how businesses can adapt their marketing to talk to their customers in the middle of a worldwide pandemic.

How To Build An Integrated Campaign Learn what an integrated campaign is, and how to build a high-performing one in 2020. We uncover all the secrets in this guide.

Ultimate Recruitment Guide The ‘Force24 Ultimate Recruitment Guide’ has been produced in collaboration with the RDLC Pirates to focus specifically on the recruitment industry. Its premise is simple: to inspire you to improve and refine your email marketing.

30 Minute Campaign Makeover Guide Our 30 minute campaign makeover guide enables marketers to enhance their campaigns and skyrocket their marketing ROI, all in less time than it takes to do your weekly shop!

Brexit Checklist With Brexit looming, we’ve produced a clear and concise guide to prepare you and your business for whatever happens next.

What We Can Learn From Motorway Marketing Motorway Marketing is our out-of-the-box thinking guide designed to fuel campaign inspiration for savvy marketers. It’s what all the email pros should know about!

The Secret to Customer and Prospect Engagement See our results from 12 months of studying email opens, website click-throughs, brochure downloads, form fills, and other goal completions to find out what the secret is to customer engagement!

How to 12x your marketing ROI in 6 easy steps This straight-talking easy to read 12x guide will provide marketers with an advice-led framework to follow, to not just double or treble their ROI but to increase it 12-fold!

5 Things Marketers Will STOP doing in 2019 Here’s a simple guide on our top 5 things to stop doing in 2019.

5 ways to ensure data capture strategies don’t ruin CX This guide provides you with invaluable information on how to create data capture that maximises data entry without ruining customer experience.

Data Protection Best Practice If you want to brush up on your data protection procedures, check out our very own, data protection officers best practice guide to data storage and management.

The Ultimate Automation Guide In this guide, we will attempt to consider many different scenarios and offer our humble opinions as to the best practice approach.

Easy guide to email marketing with GDPR compliance in partnership with Force24 Let us guide you through some of the details of GDPR and provide you with a clear understanding of how the marketing of your business will be affected.

Force24 GDPR Compliance and Guidance Statement With GDPR upon us see how Force24 works tirelessly to ensure you’re totally compliant with technical controls where possible.

Quick Pitch book Learn all about us, our values, our platform and our team, and understand how with free training and support for life we can streamline your Marketing Automation process, making your life easier.

Save 8 hours per week Simplify your workday and save up to 8 hours a week just by using Force24.

7 GDPR tips marketers need to know In May 2018, life for marketers will change forever when the General Data Protection Regulation comes into force throughout Europe. Remain calm, get clued up and take incremental steps to get GDPR-ready now.

Approved Cold Data Mailing Approach In instances where mailing lists have been left dormant for a long time, or where data has been provided by a data broker, they are classed as high risk.

Force24 + Pipedrive: Connecting Sales and Marketing As a leading cloud based sales CRM, Pipedrive provides a simple interface for sales professionals to manage and track the progress of sales leads.

Force24 + TrustPilot: Harness the Power of Reviews TrustPilot is one of the world’s largest review communities and provides an easy interface for customers to review brands and give clear and honest feedback.

How to Send the Perfect Plain-Text Email: Nurture Sequence Consumers open 1 in 5 commercial emails. This sequence is proven to open doors and educate contacts faster than any other approach we have seen.

The Abolition of the EU-US Privacy Shield: FAQs This shorter-than-usual guide will teach marketers all they need to know about the invalidation of the EU-US Privacy Shield, and what it means for businesses using US-based MarTech.

ForceFit Programme We want Force24 to be the best place to work, so we put your health and wellbeing at the heart of what we do, because it’s the right thing to do. This the ForceFit Programme we started in 2015.

Paid Search Integration In real life we make decisions based on factors from many directions.

Tracking and Form Capture Configuration Guide Find out how to set up the Force24 tracking and form capture code on your website.

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